Print Design Main Graphic
Web Design
Logo Design
Illustration
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Graphic Design Services Proven to Drive Revenue

Welcome to 40 West Design. You have reached the portfolio of Chris Mckean, a seasoned designer who has been providing marketing solutions for a variety of industries for over 14 years! Want a small sampling of my work? Click on the buttons above to get a sense of my creativity.

 

Currently I am offering freelance services including; advertising, logos, brochures, sell sheets, direct mailers, business cards and posters, but also a lot of online samples as well. Including; web site design, web pages, email marketing, animated banner ads and Flash graphics. You can also expect the unexpected here... copywriting services, large format signage, kiosks, event theme direction, tradeshow promotions and illustrations.

If you haven't seen something, ask for it. I have hundreds of samples. Email me or fill out the form below to see how I can help your business prosper.

 

Need More? Search Engine Optimizing and Search Engine Marketing for websites have been some of my more recent ventures. Without this as part of your marketing plan, you are missing out on a lot of potential business.

 

Please check back to see my latest design work in the laser aesthetic industry.

Graphic Design
Services

Advertising

Concept, writing and design, 40 West Design has a broad range of advertising experience. We have many more print and online ad samples from various industries, Including clients who are FDA regulated. Contact us to see more samples.

Logo Design and Branding

Check out our various logo designs from numerous industries. Since 1997, we have provided many high visbility clients with logo designs that also include building brand standards. More samples are available upon request.

Print design

Brochure design, mailers, business cards, sell sheets, catalogs, posters and magazines

Email Marketing

Marketing through email is the hottest trend of the decade. Send a stunnning email to your targeted audience. Whether this is your first or 500th email campaign, we can help you every step of the way.

Illustration

Check out our variation of beautiful technical illustrations, medical or anatomy illustrations, tee shirt designs, cartoons and caricatures.

Web Design

Websites, web pages and animations – we have been designing for the web since day one. Animated gifs, Flash banners, you name it.

Search Engine Optimiization
and Marketing

See Marketing Your Business Online to the right. Get a website together is one thing, customers finding it online is another. Recently, we quadrupled the amount of visitors to one of our low budget clients.

Video Editing

A faily new skill I have been working on, but becoming well rehearsed at putting together videos along with some stunning effects.

Getting your money's worth

There are a numerous design solutions that could market your product.You will be more satisfied with your design results if you come prepared with some examples of designs that look appealing to you or even what you don't like. Taking some of the guesswork out of the process will reduce brainstorming time and production time, thus making it cheaper on you.

Photo Editing
/Retouching

One of our specialties.

Images are near perfect but there is something that could be done to make it a little better. Sound familiar? Every day we are using Photoshop for retouching photos by enhancing the colors, fine tuning contrast or even removing unwanted elements. Save your company money by not paying big time agency fees. The advantage with using 40 West design is that you get an experienced designer at freelancer fees

Photo enhancement

  • Remove unwanted elements
  • Enhance coloring, contrast to achieve the desired effect

Photo collaging

  • Combine your images to achieve the desired look.
  • Purchase images to collage to achieve the desired look.

Photo Silohouettes

Want to add a new background to your product? This can only be done through siloheoutting. This should be done right the first time, by someone who works in photoshop everyday.

  • Images with complex edges, like hair, or shadows, your image will be separated on a transparent background.

Photo Clipping Paths

  • Mainly used for products photos in advertising, marketing materials, and web

40 West design is currently acting as a freelance service and looking to provide small design projects for companies looking for professional work at a discount price.

 

Marketing Your
Business Online

Are customers coming to your website?

If you can’t find your website through a search engine like Google, or a local directory such as Yahoo local, neither can your customers. You could be missing out on a number of potential customers if your site has not optimized for search engines nor submitted to. Read further to learn how you can gain new customers before your competitors do.

Search Engine Submission and Visibility

When a site is first launched, it may take a while for search engine web crawlers to find your web site. Once found, these crawlers look for hidden files, keyword phrases and other tried and true methods that help search engines find and index your site. If your site has not been optimized or analyzed for these search engines crawlers, chances are your site may not easily be found. Customers searching the web for your product or services will likely only find you if they type your company name in the search area. There are several web site adjustments that can improve search engine rankings and services that help to push your website content to these Search Engines, commonly known as SEO or Search Engine Optimization. Once these adjustments are made, you can view how these improvements have affected traffic through analytics that monitor activity to the site.

Search Engine Marketing

Unlike traditional methods, placing your advertisement in search results can be the best tool in your marketing arsenal. There are many ways to develop highly targeted advertising based on targeted keywords and pinpointing certain demographics. Plus, you have the opportunity to track its effectiveness and change your ad at any point after it has been launched.  In addition, you may find more success advertising through popular social media outlets, like Facebook. You would be surprised how many customers come through this portal.

Website Design and Your Brand

Not enough can be said about having a professional looking website. Your website is your brand. It is the number one place people are looking when searching for a product or service and thistrend is growing in importance every time a new phone or gizmo is introduced. Put your marketing efforts into your website. If it looks professional and has valuable content, it will appear as a more trusted site and your chances ofmaking a sale will increase.

Email Marketing

Email Marketing is a popular and effective method of advertising. Only those searching your merchandise will find your items. pinpoint tar fgeting compared to sending out a newspaper or magazine ad.There are many services that sell email lists targeted to your audience, which again, increase your odds of making the sale. There are many services, like constant contact, that will help you build, send and track professional looking emails. Hiring a service to customize these emails to showcase your brand builds consumer confidence and builds brand recognition.

The information provided is only a tip of the iceberg. If you need assistance building graphics, your brand, web site creation, or marketing your business, 40 West Design can help. Years of experience, boundless creativity. We invite you to ask a question, new things are always brewing at 40 West.

If you would like to see some samples of my work, get a quote, or get on my mailing list, please fill out the form below and I will get back to you. I have a number of designs not seen on this site.
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40 West Design is located minutes outside of Boston in Westford, Massachusetts.

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email Chris at: chris@40westdesign.com
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